SEO, or search engine optimization, is the process of attracting traffic from search engines like Google, Bing and Yahoo by optimizing content on your website to rank well in the search results. The key to SEO is creating high-quality content that readers find interesting and want to share with others on social media. One way to do this is by using keywords that are likely to be searched by internet users in order to attract more traffic to your website, thus improving its visibility in search results. Let’s look at an example.
How SEO can make a big difference to your website
Search engine optimization can make a big difference when it comes to attracting visitors, as well as getting noticed by search engines. If you own a business or are managing an online project, you’ll want your site be found through popular search engines such as Google and Bing. The tips in our guide below can help you optimize your content so that it ranks highly on these sites and generates more traffic for your site.
Your goal is to have your content rank near or at the top of these search engines whenever someone types in key phrases related to your business. It’s important that your SEO techniques aren’t manipulative; instead, focus on providing information about topics relevant to readers. As long as you do that, users will naturally choose your pages when searching for specific topics on search engines. This works especially well if you have local clients—people will likely find your website through searches specifically designed for their area or region.
SEO for Content Sites
To have a large number of visitors, you need more than just a high PageRank. Google ranks websites based on many factors: keyword popularity (the number of times a keyword is mentioned on a particular site), relevance, backlinks and more. For starters, incorporate keywords into your content in various ways: make sure they appear as frequently as possible in titles, URLs and images; write topically relevant articles that include strategic use of keywords; share your content via social media networks and try joining forums related to your niche.
SEO for Ecommerce Websites
If you run an ecommerce store, get started with SEO by optimizing all product pages, adding a number of keywords related to your products and listing them on authoritative marketplaces. For example, if you’re selling snowboards online, search for best snowboards on Google and see which brands rank at the top of search results. Check their meta-description tags and keyword listings.
When you have studied and analyzed the top ranking websites, integrate some of their tactics in your ecommerce store. Add some key related keywords in a meta-description tag. You can also implement breadcrumbs or use schema markup language which is a structured data markup on product pages so that search engines can better understand what’s being displayed. Remember that for search engines, images are just as important as text, so make sure you optimized them using relevant alt tags and keyword-based file names.
SEO for Local Businesses
A common use of SEO is for local businesses who want to appear at or near top of search results when someone is looking for a local business like theirs. For example, if you own a clothing store in New York City, you’ll want potential customers searching Google for clothing stores NYC to see your page as one of their top results. To do that, you need to optimize it so that when Google indexes it, they rank it highly and show it at or near top.
There are several ways you can do that, but they all depend on targeting keywords and key phrases based on what people in New York City will be searching for. The easiest way is to use Google AdWords’ Keyword Planner. From here, you can select local monthly searches and filter by location. This will show you how many people search for each keyword per month within a radius of a given location, like NYC or Atlanta or whatever city is relevant to your business.
As you start developing a strategy, there are certain tools you’ll want to have at your disposal. Google has plenty of free online resources available and it’s important to know what they are and how they can help. Start by creating a free Google My Business account, then download Google Webmaster Tools and Google Analytics (both absolutely free). And be sure that you are using HTML title tags, meta descriptions and keywords on each page of your site.
If you’re looking for a more robust paid solution, there are several great options out there. Moz offers an affordable tool called Moz Pro which provides in-depth analysis of your site as well as recommendations for how to improve. Both Majestic and Ahrefs offer robust paid packages that allow you track changes across multiple sites, optimize listings in search engines and more.