Analysing your website’s SEO and ranking isn’t always as easy as it sounds. You might have the best content around, but if you’re not using the right SEO analysis tools or don’t know how to interpret the results, you might be left wondering why your rankings are what they are or what to do next. But even though SEO analysis can be tricky, there are some tools that make the process much easier, whether you’re looking to check on your existing SEO performance or trying to figure out how to improve your future results.
10) Majestic SEO
Majestic is an analyser that also provides info on how you can do better on search engines. It’s very accurate in reporting your domain authority and page authority, which are scores out of 100 for sites; higher scores mean better rankings. The tool gives you a breakdown of your link-building efforts, showing you which pages and links have contributed to or taken away from your site’s overall score. You can see which domains are likely to benefit from your content or hinder it with negative backlinks.
Moz’s free tool offers a basic analysis of your site and links, pointing out page errors as well as opportunities for optimization. This tool also includes some nifty features like a reverse link checker. You can even download your entire link profile so you can export it to Excel or Google Docs. The topmost feature that makes Open Site Explorer different from any other link analyser is that it shows links specific to your domain name.
Web design and development can be tough—sometimes, you just want to see how your site looks to someone who’s surfing it for the first time. If that’s what you need, check out SEMrush. This service specializes in site analyses, particularly with search engine optimization in mind. You can use it to determine how well your page ranks on different engines (it comes preloaded with data from Google, Yahoo!
7) SE Ranking
The SE Ranking tool is built by a group of professional web developers who are huge on SEO. This suite offers a ton of features including website reviews, keyword analysis, and more. It can cost you as much as $99 a month to use SE Ranking, but it’s definitely worth it for its unique collection of tools.
Ahrefs is one of the favourite tools for running technical keyword analysis. By running a backlink check, you can get an idea of what keywords your competitors are ranking for, which terms they rank well on, and you can run some quick comparison reports to see how you compare against them. If that’s not enough for you, Ahrefs also provides link data about their own site and information about where users are going after clicking through from their search results.
5) Raven Tools
Web development encompasses many different skill sets and domains, one of which is Search Engine Optimization (SEO). For marketers who want to know how they can better serve their audience, it’s important to understand how search engines crawl and analyze web pages. Raven tools are a suite of free tools that help users easily navigate these processes. It gives detailed reports on what you can do to improve your site based on best practices and benchmarking industry leaders.
Whitespark’s Local Citation Finder is a web-based software that allows users to search and update local citation data, including business name, address, phone number and website information. This free tool makes it easy for businesses to ensure their online listings are up-to-date across multiple directories and review sites in order to raise brand awareness and boost online presence.
The most complete web-development tool that includes everything you need to evaluate your website and make sure it’s search engine ready. If you want to check your site for responsiveness, load speed, H1-tag optimization and more, then give All in One SEO a try. This tool integrates with WordPress seamlessly and comes with an array of different analysis options. With a one-click audit, you can get vital information about issues that are preventing your site from ranking well in search engines.
One of our favourite pieces of web development software is called Seoquake. It’s an easy-to-use, browser-based tool that allows users to view traffic information and performance statistics for their website without having to upload anything to a server. If you’re interested in learning more about your site’s SEO performance—or just want to add it as another layer on top of your analytics package—you need Seoquake.
Yoast is hands down one of, if not THE best free SEO plugin for WordPress. Not only does it provide a wealth of advanced options but it also provides an in-depth analysis on how your site ranks in Google Search Results. This can help you identify areas of improvement and ensure that your customers find your site quickly and easily.
Summary on the SEO tools
This post lists and summarises what I think are some of best web development tools out there. Each link goes to a website with more information on that tool. I’ve tried to keep each one as brief as possible, but you can click through to find out more about them. Please let me know if there are any tools that you think should be included!