Search engine optimization (SEO) is a set of techniques used to improve your ranking on search engines. By using these techniques, your site can be found easier and ranked higher in search results. These techniques are also called on-page SEO or off-page SEO depending on what you do to optimize your site. When you get better at optimizing your own sites, you can make money by helping other people optimize theirs.

How does search engine optimization work

 SEO is all about learning how search engines work and then using that knowledge to your advantage. If you don’t know what kind of information a search engine crawls, though, there’s not much you can do—and if you have no idea how it ranks its results, that could be a problem too.

How do you know if your SEO is working

 You’ve now optimized your site for relevant keywords and you’re seeing increased traffic. But how do you know that it was your hard work (and not something else) that drove those new readers to your site? By using analytics tools such as Google Analytics, Crazy Egg or Webmaster Tools, you can compare traffic numbers before and after your SEO campaign to see if there’s a direct correlation between higher rankings and more visitors.

What are keywords and keyword research

 Keywords, in their simplest form, are words and phrases that people use to search for things online. Keyword research helps you find those keywords and tells you how many people are searching for them. Then, by optimizing your content to include these relevant keywords and phrases (or tags), you can ensure your content will be found.

SEO best practices for blog posts

 Write valuable, highly shareable content. If it doesn’t matter to someone else, it’s probably not worth writing. This will get you links, traffic and shares – all of which add up to higher search rankings! When optimizing your posts for search engines, make sure you use as many relevant keywords as possible. Find out what terms people are searching for and include them within your post. Optimize your titles accordingly and also don’t forget to optimize throughout your body text.

Also remember to include a descriptive meta description and tag your images with relevant terms so they’ll show up in Google image search. When it comes to optimizing videos, a lot of people fail because they make mistakes with YouTube. So first off, upload your video on YouTube (if you don’t have an account set one up), then be sure to optimize every aspect of it: from title, to tags, and descriptions.

Why do you need to optimize images too

Optimizing images helps search engines view images more clearly. Today, when a search engine bot crawls a website and encounters an image, it can’t tell if it’s just an image or if it contains some type of additional content that might be relevant to users. When you add alternative text descriptions to your images (known as alt text), crawlers have a better idea of what’s in your picture.

While meta tags are still used for important keywords on individual pages of websites, most people don’t think about adding them to their images; however, using both meta tags and alt text is a great way to optimize images for SEO. You should also use descriptive file names for each image; doing so makes it easier for visitors who may not see your image if they come across it somewhere else via social media sharing or on Google Images.

Optimizing your website can be fun

 We all know that optimizing our lives can be fun. The same principle applies to your website—optimizing it can help you attract more customers. That’s because search engine optimization (SEO) involves specific techniques designed to make your website rank higher in search results so more people will see it and click on it.

There are a number of techniques that you can use to optimize your website and make it more attractive to visitors. When people first arrive at your site, they’ll often leave quickly if they don’t find what they’re looking for or aren’t drawn in by your content. One way to improve conversion rates is to optimize your landing page so it addresses a person’s immediate need for information about a certain topic.

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